The L+O Story

Laurel + Olive was born out of a love for fashion and affordable clothes. We started back in 2009 doing pop-up shops at sorority conventions and conferences. As a sorority member herself, Erin, our founder, knew the sorority market and how to break in and create new and trendy items! She revolutionized the sorority shopping experience by offering single items for sale versus the old way of only getting shirts through a chapter order.

In 2016, we went through a rebrand in order to expand our offerings. Adding in more custom listings, christian, brides and bachelorettes, and holiday apparel. The name change was based on life changes and a new focus on our Lord and Savior, Jesus Christ. Erin wanted to create items that would glorify Him and also be conversation starters for those wearing her designs.

Our products can be found at boutique retailers across the country, as well as our established shop on Etsy.

Thank you for your support of Laurel + Olive!

We hope you love your new shirts!